Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanS7E3 - Damn The Torpedoes||This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.||1/17/2018||Free||View in iTunes|
||CleanS7E2 - I See A Little Silhouetto Of A Brand: How Old School Products Survive||This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today.||1/10/2018||Free||View in iTunes|
||CleanS7E1 - Put It Between Your Knees and Squeeze: Marketing A Fad||Kicking off our 2018 season, we explore how some of the craziest fads are marketed. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.||1/3/2018||Free||View in iTunes|
||CleanWe're Back!||Happy New Year. Our first podcast of the season drops Thursday, January 4. Here's a look at some of the fun topics we'll be tackling this year...||12/30/2017||Free||View in iTunes|
To bad that my government is not supporting public radio. I was a fan of yor other program and now that I found you again I have to pay for it. Well I hope you get as much followers than before but I won be one of than thanks to the Harper government. Knowledge is free and belongs to everybody.
Greetings from Chicago
Terry O'Reilly is the reason why I think radio in its many forms (broadcast, streamed, podcast, etc) will once again attain its Golden Era.
Beautifully produced, full of edutainment (educating entertainment). It is perfect for anyone wanting to know more, reinforce fading education, or receive a competing edge in marketing and advertising.
I also recommend his previous show "The Age of Persuasion."
Another great radio program/podcast
I was an avid listener to the previous show "The Age of Persuasion" and was hooked early on.
Terry and the rest of his production team have created another fantastic program with "Under the Influence". The show provides some interesting history tie-ins, some human nature quirks, and lots of cheeky humor to describe how marketing vies and sometimes fails for your attention.
Something about Terry's narration and the sound production pulls you in and holds tight. Catchy and informative.
Great job Terry and the team! 5 stars.