Unemployable with Brian Clark
By Rainmaker.FM: The Digital Marketing and Sales Network
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Your host Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. Make sure to visit Unemployable.com to also get the weeks top resources for independent business people.
||CleanBecome an Expert Interviewer, with Andrew Warner||Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you’ve still got to create content, right? We may be overrun with interview-based podcasts, but there’s... Listen to episode||1/18/2017||Free||View in iTunes|
||CleanThe Four-Step Process that Transforms Your Business (Without Knocking Yourself Out)||Work on your business, not in it. You ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don’t Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, especially when you have a demanding client-based business.... Listen to episode||1/17/2017||Free||View in iTunes|
||CleanStart Your Successful Podcast in 2017, with Jon Nastor||It’s been a year-and-a-half since I started Unemployable. And it’s just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That’s not the case though — a different format and a different topic does not... Listen to episode||1/11/2017||Free||View in iTunes|
||CleanThe ‘Pulp Fiction’ Technique for Engaging and Persuasive Content||You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven... Listen to episode||1/10/2017||Free||View in iTunes|
||CleanBlogging is Back, with Darren Rowse||In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able... Listen to episode||12/20/2016||Free||View in iTunes|
||CleanCreating Online Courses to Level Up from Freelance, with Carrie Dils||Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But... Listen to episode||12/13/2016||Free||View in iTunes|
||CleanContent Curation in an Age of Fake News, with Dave Pell||It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre... Listen to episode||12/6/2016||Free||View in iTunes|
||CleanTim Ferriss on Finding and Focusing On What Truly Matters||Tim Ferriss broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He s gone on to create a series of books based on the 4-Hour concept. That s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to... Listen to episode||11/28/2016||Free||View in iTunes|
||CleanGary Vaynerchuk on Playing the Long Game||Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.... Listen to episode||11/21/2016||Free||View in iTunes|
||CleanSteal Like an Entrepreneur, with Austin Kleon||The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode||11/15/2016||Free||View in iTunes|
||CleanIt’s Your Duty to Design the Life You Want, with David Kadavy||Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it s to become a digital nomad and travel the world. For others, it s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination. All... Listen to episode||11/8/2016||Free||View in iTunes|
||CleanHost Your First Virtual Conference, with Bailey Richert||Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.... Listen to episode||11/1/2016||Free||View in iTunes|
||CleanUnderstanding the Brain Science Behind Effective Persuasion, with Roger Dooley||The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient... Listen to episode||10/25/2016||Free||View in iTunes|
||CleanCreate Your First WordPress Product, with Chris Lema||In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress... Listen to episode||10/18/2016||Free||View in iTunes|
||CleanTips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross||As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to... Listen to episode||10/11/2016||Free||View in iTunes|
||CleanHow to Build a Business that Sets You Free, with Sol Orwell||Startup, raise money, cash out, repeat. That s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to... Listen to episode||10/4/2016||Free||View in iTunes|
||CleanSEO that Grows Your Business with John Jantsch||Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in... Listen to episode||9/27/2016||Free||View in iTunes|
||CleanBuilding Your Virtual Team with Jess Ostroff||As the leader of a virtual company of over 65 people located around the world, I wouldn t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last 6 years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams... Listen to episode||9/20/2016||Free||View in iTunes|
||CleanThe Stoic Entrepreneur with Ryan Holiday||We re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I m not buying it. And even if there s some truth to the generalization, a guy like Ryan Holiday blows that perception... Listen to episode||9/13/2016||Free||View in iTunes|
||CleanHow to Find Your Next Big Thing with Jenny Blake||Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even... Listen to episode||9/7/2016||Free||View in iTunes|
||CleanHenry Rollins on Entrepreneurial Art||Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. You might not think of Rollins as an entrepreneur, but that s how Henry thinks of himself. He s always gotten things done by personally making... Listen to episode||5/25/2016||Free||View in iTunes|
||CleanThe Economics of Artistic Integrity||Whenever we get a heavy snow in Boulder and I share a photo of my buried patio, you ll see an ornate, flame-carved fire pit in the shot (filled with snow, naturally). It s a custom design crafted out of recycled propane tanks by artist John T. Unger. As someone else who took to blogging in the... Listen to episode||5/10/2016||Free||View in iTunes|
||CleanHow to Use Interactive Challenges to Build Your Email List and Business||Jadah Sellner and her husband had a simple dream to own their own business while spending as much time as possible with their young daughter. The couple s child center on the Hawaiian island of Kauai seemed ideal … until it wasn t. From there, Jadah started a parenting blog. But it was the day that... Listen to episode||5/4/2016||Free||View in iTunes|
||CleanTurning Your Process Into a Product||When it comes to creating digital products, software, ebooks, and online courses are what come to mind. But have you ever considered turning how you do what you do for clients into a product? That s what Annie Cushing did. And while she thought it might cannibalize her data consulting and training business, instead it saved... Listen to episode||5/3/2016||Free||View in iTunes|
||CleanCreatively Breaking the Rules of the Art Business, with Hugh MacLeod||There are a lot of artistically-inclined people in the world of freelancing and creative entrepreneurship. Writers and designers come immediately to mind. Hugh MacLeod of Gaping Void is certainly an example of a literal entrepreneurial artist. He started out 20 years ago doodling cartoons on the back of business cards. Now he has a thriving... Listen to episode||4/26/2016||Free||View in iTunes|
||CleanHow to Turn a Personal Liability into an Entrepreneurial Asset||A month or so ago, we discussed the idea that entrepreneurs may have to be a little crazy to succeed. That perhaps the ability to execute on innovative ideas might come from a mental illness or psychological baggage that is turned into a positive. And yes, emerging research suggests that many entrepreneurs leverage what would... Listen to episode||4/20/2016||Free||View in iTunes|
||CleanThe Dark Side of Scale||On Unemployable, we talk a lot about leveraging virtual teams and collaboration in order to achieve more. And we talk about building an audience that allows you build a bigger business than you could otherwise. After all, as my friend Hugh MacLeod of Gaping Void says, Meaning scales, people don t. In contrast, there s the macho... Listen to episode||4/19/2016||Free||View in iTunes|
||CleanWhat Real Entrepreneurism Looks Like, with Rand Fishkin of Moz||Today we re talking to Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Well, yes. But what you ll hear is not some tale of a superman that you couldn t possibly emulate. Instead, you ll hear about hard work, lucky breaks, even occasional cluelessness …... Listen to episode||4/13/2016||Free||View in iTunes|
||CleanAre You Doing the Work You Were Born For?||Do you believe we were all born to do a certain type of work? More importantly, do you feel you re doing what you were born to do? I spent the first 27 years of my life with no feeling of purpose whatsoever. I went to law school after college because I had an aptitude for... Listen to episode||4/6/2016||Free||View in iTunes|
||CleanHow to Cultivate Authentic Expertise, with Jordan Harbinger of The Art of Charm||Have you seen the film The Big Short? It s about the investor bets made against the U.S. housing market due to negligence and fraud involving mortgage-backed securities, which ultimately led to the Great Recession that began in December of 2007. At the time, Jordan Harbinger was a young Wall Street attorney at a high-flying firm... Listen to episode||4/5/2016||Free||View in iTunes|
||CleanWhen to Shift Your Side Hustle Into Your Main Thing||As we ve discussed before on the show, everyone at every level usually has a side hustle going on. It s the process by which we leverage what we re doing now to do the next, bigger, and more gratifying thing. Sometimes the signals are clear that the side project is ready to become the main thing (or... Listen to episode||3/30/2016||Free||View in iTunes|
||CleanWhen ‘Solo’ Goes Wrong||It s an amazing time to be a solopreneur. Affordable technology plus the reach of the Internet allows for outsized profits by a company of one. And yet, the true power of the company of one is in the network that surrounds it. Avoiding collaboration and virtual team building is not only shortsighted, it can be... Listen to episode||3/29/2016||Free||View in iTunes|
||CleanThree Keys to Effective Video Marketing||Video is the most popular form of online content. And YouTube is the world s second largest search engine. That said, a lot of us are more comfortable with creating text and audio content. Producing great video is generally more intensive work, and let s face it … we can be a little self-conscious in front of... Listen to episode||3/23/2016||Free||View in iTunes|
||CleanWhy Teaching is the Key Entrepreneurial Opportunity of the 21st Century||There s no profession that I respect more than those who teach. And it s a shame that those who educate our children can barely make a living. In stark contrast, the opportunities for entrepreneurs in the online education space are incredibly lucrative. And it makes sense that we ll see people defect from traditional education to entrepreneurial... Listen to episode||3/22/2016||Free||View in iTunes|
||CleanWhen Collaboration is the Wrong Choice for Startups||I m a big fan of partnering with others to create successful products and services. It s what I ve done in the majority of my successful businesses. Of course, there s a right way to approach collaboration, and a potentially disastrous way. And it s almost maddening how much of a gut check it is when it comes down... Listen to episode||3/16/2016||Free||View in iTunes|
||CleanHow an Obscure Little Niche Led to a Profitable Online Course||Online education is a $23 billion a year industry in the U.S. alone, and growing. And the demand is for people who have the expertise they teach, rather than for traditional institutions of higher learning. Today we re chatting with Sean McCabe, a great guy who helps people build their own businesses based on their interests.... Listen to episode||3/15/2016||Free||View in iTunes|
||CleanThe Trait All Successful Freelancers and Entrepreneurs Share||Successful people present a conundrum to those seeking to achieve something similar. We try to learn from and emulate those who we see as ideal, but that s not always effective. A recent study shows that students who learned that great scientists struggled, both personally and intellectually, outperformed those who learned only of the scientists great... Listen to episode||3/9/2016||Free||View in iTunes|
||CleanInside the Lucrative World of Self-Published Ebooks||It sounds fantastic, doesn t it? All you need are your words and a laptop as your means of production when it comes to this digital business. There s no doubt that self-published ebooks can be lucrative. The thing you may not realize, however, is that as a digital intellectual property business, it can be quite sophisticated... Listen to episode||3/8/2016||Free||View in iTunes|
||CleanWhy Customer Complaints are a Valuable Business Asset||You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively? I ve always found constructive criticism to be much more useful than praise. And even angry complaints can contain valuable feedback. Tuning out everything but the nice stuff is clearly a bad... Listen to episode||3/2/2016||Free||View in iTunes|
||CleanAre Entrepreneurs Literally “The Crazy Ones?”||The saying goes that there s a thin line between genius and insanity. But do successful entrepreneurs actually parlay mental illness into innovation? They say that Steve Jobs was a narcissist, and that Bill Gates trends toward Aspergers on the autism spectrum. And yes, emerging research suggests that many entrepreneurs leverage what would otherwise be a... Listen to episode||3/1/2016||Free||View in iTunes|
||CleanThe Entrepreneurial Evolution Behind the Success of Creative Market||It s no mystery why I tend to feature a lot of freelancer to wildly successful entrepreneur stories on Unemployable. It s simply the way most of us progress to the point where we get recognition. Aaron Epstein is known as the guy who led Creative Market to acquisition by Autodesk in only 14 months. It was... Listen to episode||2/24/2016||Free||View in iTunes|
||CleanHow to Grow Your Email List Much Faster||Hopefully you know that email remains, by far, the engine for online sales and lead generation of all types. And that means you need to offer exceptional value based on trust to be invited into someone s primary inbox. Today, Joanna Wiebe of Copy Hackers and I geek out hard over email opt-in psychology. You ll be... Listen to episode||2/23/2016||Free||View in iTunes|
||CleanThe Rise of the Youpreneur||We might not be fans of the term||2/17/2016||Free||View in iTunes|
||CleanThe Power of the Post-Geographic Company||The look and feel of the traditional company is evolving along with technology and the workforce. An enterprise that combines onsite, remote, and freelance resources is becoming the new normal. Other companies are dispensing with onsite all together. Our friends at Buffer just announced that they re eliminating their office space (the company has been largely... Listen to episode||2/16/2016||Free||View in iTunes|
||CleanWhy Freedom Beats Money and Status||Freedom is a primary theme of Unemployable. Not everyone wants to disrupt and dominate. Rather, they want to do the things they want to do, and live the life they want to live. I ve enjoyed that type of freedom for the last 10 years. And so has today s guest, Natalie Sisson. The difference being, Natalie... Listen to episode||2/10/2016||Free||View in iTunes|
||CleanIs Online Business Only for Those Who Teach Online Business?||The world of online business (also known as digital commerce), has become a major facet of all business, especially among entrepreneurs. So why does it seem that everyone you come across is teaching online business? There s actually a really good reason for that. And on the flipside, there s an even better reason why other digital... Listen to episode||2/9/2016||Free||View in iTunes|
||CleanIs Personal Branding Dead?||I ve been a consistent critic of both the term and concept of “personal branding.” Provide value to people by creating something bigger than yourself, and your personal brand will work itself out just fine. A recent article in Fast Company, however, seems to go too far. The argument is that entrepreneurs shouldn t waste their time... Listen to episode||2/2/2016||Free||View in iTunes|
||CleanChris Brogan on Simple Systems for a Better Business and Lifestyle||We re big on systems and processes at Unemployable. Naturally, that s the topic of the first lesson in the free Profit Pillars course that members gain access to when they join the tribe at no charge. Early in my career, I had great marketing systems, but bad management processes. Some people have it the other way... Listen to episode||1/27/2016||Free||View in iTunes|
||CleanWhat Will Spark Your Business Growth This Year?||The primary job of any CEO, startup entrepreneur, or solo freelancer is ultimately to make correct decisions. Some of those decisions happen because things are flying at us from left and right, and we need to respond with the right move. But for growth to happen, we have to make proactive decisions. It s all too... Listen to episode||1/26/2016||Free||View in iTunes|
||CleanIs Content Syndication Smart? (Season One Finale)||Content syndication involves republishing content that you ve originally posted on your own site to other platforms. You re hoping to maximize the leverage of each piece of content you create to achieve the widest distribution possible. Is this a good idea? A few years ago, the answer would be no, mainly due to Google s dislike of... Listen to episode||12/22/2015||Free||View in iTunes|
||CleanThe Ups and Downs of Digital Product Creation||Some get into creating products in order to build a digital empire. Others are just looking to add a little cash to the coffers to supplement existing income. In Brett Kelly s case, his first ebook was definitely a side hustle for some extra income. He had no idea at the time that his Evernote Essentials... Listen to episode||11/24/2015||Free||View in iTunes|
||CleanFrom Freelance Designer to SaaS Superstar||Freelancing is often the first step for many an entrepreneurial journey. It s usually the case when someone realizes they re the type who enjoys starting businesses more than anything else. Laura Roeder is one of those types of people. She leapt out of the world of employment without a net, managing to land on her feet... Listen to episode||11/18/2015||Free||View in iTunes|
||CleanThe Key to Successful Information Products||The dream of plucking ideas out of your head and turning it into an information product is pretty compelling. And it s more doable now than ever. That said, you re still designing a product. Information alone can often be less-than-engaging, and even downright useless. In order to connect with customers, you ve got to connect with them... Listen to episode||11/6/2015||Free||View in iTunes|
||CleanJohn Lee Dumas on Discovering Exactly Who You’re Speaking To||You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients. You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but... Listen to episode||10/27/2015||Free||View in iTunes|
||CleanHow to Get Money to Make Money||In today s media climate of irrational entrepreneurial exuberance, it s all about raising that venture capital. Reality, however, is much different. Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the... Listen to episode||10/21/2015||Free||View in iTunes|
||CleanThe Perpetual Side Hustle||Most people get started “on the side” before going solo or founding a startup. More and more people have a side hustle going on just to make ends meet. Fact is, once you’re on your own, you’re likely doing one thing in order to do the next bigger and better thing. Even larger companies leverage... Listen to episode||10/14/2015||Free||View in iTunes|
||CleanThe Tyranny of Facebook||It s no secret that I m not a fan of Facebook when it comes to so-called “social media marketing.” I’m even less of a fan of those who think of it as a “website substitute.” That said, Facebook groups are popular for their apparent ease of use. But is it a good idea to build a... Listen to episode||9/30/2015||Free||View in iTunes|
||CleanHow to Sell Like a Saint||Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person. And yet, research shows that “selling” immediately brings to mind negative word associations. It s as if the world hadn t dramatically changed since the release of Glengarry, Glen Ross. But the world has changed, and... Listen to episode||9/23/2015||Free||View in iTunes|
||CleanPaid in Full: How to Charge More and Collect On Time||Let s face it client work can be demanding and even frustrating. But the level of suck goes up exponentially when you aren t getting paid enough … or at all. Today we re chatting with Brennan Dunn about how to get paid faster, get paid more reliably, and never need to worry about whether or not... Listen to episode||9/22/2015||Free||View in iTunes|
||CleanListen to Win: How Actionable Observation Provides Profitable Answers||Tara Gentile is a very smart entrepreneur who s just published a short, affordable book on one of my favorite topics listening. It’s a critical skill for developing products and services. Once I got into the product and software game, I started with an audience, rather than the product or service. This gave me a... Listen to episode||9/16/2015||Free||View in iTunes|
||CleanHow to Onboard New Clients the Smart Way with Paul Jarvis||If you’re familiar with the term onboarding, it s likely in the context of software as a service ( SaaS ). It s all the rage in the growth hacker world. The term actually originates from the world of human resources. When large enterprises need to ramp a new employee into the processes, procedures, and culture of the organization,... Listen to episode||9/15/2015||Free||View in iTunes|
||CleanThe Art of Branding||Your brand isn t what you say it is … it s what your customers and clients say it is. That doesn t mean you can t influence the space you occupy in the minds of your intended audience, as long as you understand the role you re playing. Beyond your logo, and your site design, and your copy, your... Listen to episode||9/9/2015||Free||View in iTunes|
||CleanMichael Port on the Power of Presentation||You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and The City? Given his unique mix of business savvy and acting skills, it makes sense that Michael... Listen to episode||9/8/2015||Free||View in iTunes|
||CleanSeth Godin’s Top Tips for Freelancers||When I started my first business in 1998, it turns out I did a lot of things right. It wasn t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which led to my first successful business. Since that time, Seth Godin has written several other... Listen to episode||9/2/2015||Free||View in iTunes|
||CleanDan Pink on the State of Free Agent Nation in 2015 (And Beyond)||In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled Free Agent Nation appeared in a young magazine called Fast Company, and a career was launched. That article proved viable demand, and led to a book deal. The interesting intersection here is that another young... Listen to episode||9/1/2015||Free||View in iTunes|
||CleanWhy Don’t Some Online Courses Sell?||Online courses are a great way to build a business. They re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don t go as planned. Your course isn t selling as much as you d like, or worse, it s not selling at all.... Listen to episode||8/26/2015||Free||View in iTunes|
||CleanThe Power of the Very Small Business||There are over 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one. There are about to be a whole lot more of these very small businesses. Interestingly, it s because big businesses are also going to become radically... Listen to episode||8/19/2015||Free||View in iTunes|
||CleanGet More Clients With An Online Lead Generation Strategy That Works||Everyone s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients. Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don t have the right marketing system in place that attracts leads and properly nurtures... Listen to episode||8/18/2015||Free||View in iTunes|
||CleanHow to Avoid Getting Nailed by the FTC for Your Online Marketing||Most professional marketers don t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it s certainly understandable if this isn t on your radar. But this is a critically important thing, as new guidelines are being released that you need to understand. The FTC is about to make... Listen to episode||8/11/2015||Free||View in iTunes|
||CleanYour Most Valuable Intellectual Property (Plus, How to Compensate Partners)||We’re all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them? Creative freelancers are thought of as service providers, but what they re really selling is their copyright in the work product they create for clients. This has special implications on both sides... Listen to episode||8/5/2015||Free||View in iTunes|
||CleanThree Counterintuitive Activities That Will Improve Your Business||When we think about personal development in terms of our business, we re thinking of continuing education, or professional development. Maybe it s a leadership seminar, or some kind of motivational training. Those things are great, and necessary. But some of the most important things we can do in terms of personal development might seem like they... Listen to episode||8/4/2015||Free||View in iTunes|
||CleanCreate Successful Products with the MVP Process||You create a successful product when you deliver something people want to buy, simple as that. Is there a way to figure out what people want before spending a ton of time and money? There is a way, and it s becoming more and more popular due to the lean startup movement. It s called the minimum... Listen to episode||7/29/2015||Free||View in iTunes|
||CleanFrom Projects to Products: How to Stop Selling Your Time||Are you interested in developing and selling products? Seems almost silly to ask, right? Seems like everyone I talk to wants to make a product and leave the world of client work behind. Designers, writers, and other freelancers, but also lawyers, realtors, consultants … you name it. Even those who love working with clients wouldn t... Listen to episode||7/28/2015||Free||View in iTunes|
||CleanThe Benefits of Bootstrapping||The average multi-millionaire has seven different sources of income. But that s not what you hear about, is it? That s not what gets the press. Instead, you hear about The Game. You know The Game … get funded, make no profit. Even better, make no revenue, cash out big, retire on an island. This is mostly... Listen to episode||7/22/2015||Free||View in iTunes|
||CleanThe Habitual Startup Approach to Wealth Building||Thanks to the internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus. According to new statistics released by the U.S. Census Bureau, an increasing number of single-person businesses are breaking into 7-figures of revenue. There s also an accompanying shift... Listen to episode||7/21/2015||Free||View in iTunes|
||CleanThe Unemployable Skill Set||There s a joke that says an entrepreneur is a person who works 80 hours a week to avoid working 40 hours a week for someone else. It’s more about freedom than anything else. According to a recent Fast Company article on the future of work, soon people will put in 80 hours a week just... Listen to episode||7/16/2015||Free||View in iTunes|
||CleanFrom Solo to CEO: The Evolution of an Entrepreneur||After 17 years and nine businesses, I ve run the gamut of roles and levels of sophistication outside the traditional world of employment. It s been quite a ride. When I look back, I can identify 4 distinct phases that I ve gone through, one of which may correspond with where you re at currently, or where you want... Listen to episode||7/15/2015||Free||View in iTunes|
||CleanWhat Does it Mean to be Unemployable?||I ve been referring to myself as unemployable for many years now, and it s a common joke among entrepreneurs and freelancers. For me, I m not sure I m joking at all. Of course, the literal meaning of the word “unemployable” is no laughing matter. There are way too many people in the world who have been left... Listen to episode||7/14/2015||Free||View in iTunes|
Free Agent Nation Author Dan Pink Would be Impressed
I have now listened to the first three epsiodes of Brian Clark's newest launch, Unemployable. The best compliment or praise I can provide is that I want more,
If you are already a fan of Copyblogger's Brian Clark, you will not be disappointed. Without giving away his message, I'm calling the first three episodes the setup, the premise, and his 'why' to Unemployable.
Where Dan Pink uses the term Free Agent Nation, Brian's word is Unemployable, and it definitely sticks.
I am now anxious to hear more as Brian takes us on the CEO journey of Unemployable'ness and the future interviews he has lined up.
Brian, two parting words: Stay unemployable.
Hits Home with a Home Run!
I have been a IT consultant for almost 20 years and dabbled in freelance work form time to time. This podcast came at the perfect time for me because I am now working harder than ever to get my exit strategy in motion.
If these first three episodes are any indication, I am sure this podcast will be in my top 3.
Keep the awesome content coming!
You Are the Average of the Five People You Spend the Most Time With
Hanging out with Brian Clark, who do-founded and built Copyblogger Media into a white-hat marketing empire, will up your average considerably.
Brian's friendly manner and no-nonsense guidance will have you tendering your resignation (if you happen to still be employed) or doubling down on your entrepreneurial efforts, if you've already made the leap.
The only thing wrong with this podcast is that it's just started, so there aren't many episodes out yet and the anticipation is killer!
You'll want to binge-listen to everything you can, and once you do, go back and take notes. Trust me on this, you missed important stuff the first time through.
There's just so much time in a day, don't waste any more. Subscribe now and get started on your real work.
Listeners also subscribed to
- ConversionCast | The Conversion Journey as told by the Leadpages team
- Leadpages.net | Hosted by Tim Paige
- View in iTunes
- Marketing School | Digital Marketing | Online Marketing
- Neil Patel & Eric Siu.
- View in iTunes