University Social Pro: Social Media & Digital Marketing for Higher Education
By Chris Alexander
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The goal of University Social Pro is to bring you inspiring and illuminating conversations with social media and digital marketing professionals working in higher education around the United States and the world. Every other week, we deconstruct cases and examples of marketing tactics used to serve students, faculty and staff, with the aim of providing practical and actionable insights to those just starting out in social media and digital marketing.
||CleanUSP14 - Podcasting for Higher Education at Social Media Strategies Summit 2016||I recently had the wonderful opportunity to present at the 2016 Higher Education Social Media Strategies Summit in Boston, and was fortune enough to team up with my friend and fellow NYU colleague and super mega accomplished podcaster, none other than..||11/4/2016||Free||View in iTunes|
||CleanUSP13 - The Hidden Stories That Connect Us with Jason Hollander||Every university campus around the world is full of interesting, passionate people who can too easily become invisible in the fabric of a university - the landscapers, the security guards, the electricians, the people who clean and maintain our campus..||9/26/2016||Free||View in iTunes|
||CleanUSP12 - Hyperlocal Social for On-Campus Housing with Meghan Jagnow||Fitting with our recurring theme of doing more with less and punching above our weight class, I am joined today by Meghan Jagnow who is using social media as a strategic tool to deliver just the right messaging at just the right time, to improve and...||8/24/2016||Free||View in iTunes|
||CleanUSP11 - Inside the Lab: Science Research for a Wider Audience with Arezu Sarvestani||In this conversation I’m talking with Arezu Sarvestani of the University of California, San Francisco about a topic that I think is going to hit home for any of you communications folks who work directly or indirectly with university faculty. And...||6/5/2016||Free||View in iTunes|
||CleanUSP10 - Mobilizing Your Street Team with Cassandra Bizzaro||If you’re listening to this on or around its release date of May 18, 2016, you’re likely either heading into, in the middle of, or emerging from the whirlwind of graduation activities that happens around this time of year. And it’s great -...||5/18/2016||Free||View in iTunes|
||CleanUSP9 - Punching Above Your Digital Weight Class with Seth Odell||Today I’m talking with Seth Odell about the future of higher education marketing, how to really think deeply about the audiences we serve, and perhaps most importantly - as it’s pretty core to the mission of this podcast - trying to...||4/25/2016||Free||View in iTunes|
||CleanUSP8 - 360 Video: A New World of Storytelling with Taylor Stakes||Today’s conversation is all about 360 video! We’re going to talk about what exactly this thing it is, how it’s currently being used in higher education and some of the pros and cons of incorporating 360 video into your currently...||4/13/2016||Free||View in iTunes|
||CleanUSP7 - Persuasive Pitching: From Concept to Execution||Welcome to this BONUS session number seven of the university social pro podcast. In this session we’re going to deviate a little from the usual protocol - I won’t be having the typical conversation with someone doing great work in higher ed...||4/1/2016||Free||View in iTunes|
||CleanUSP6 - Strengthening Community through Purpose-Driven Events with Brad Thompson||If we look beyond the pizza boxes, the email reminders and the bulletin boards peppered with promotional flyers, events on university campuses take on a much richer meaning in the lives of our students. During their formative years, when students are...||3/30/2016||Free||View in iTunes|
||CleanUSP5 - Cultivating Student Ambassadors with Alyssa Levenberg||Capturing the “voice of the students”… that’s the goal, right? If we can better understand their concerns, wishes and anxieties, we can better serve students and communicate what campus resources are available to them. Today I’m talking with..||3/15/2016||Free||View in iTunes|
||CleanUSP4 - An Introduction to Social Media Measurement with Erica Santiago||The MacDaddy of Management Theory, Peter Drucker, once said, “If you can't measure it, you can't manage it.” But for those of us just beginning to dip our toes into social media, this can be a confusing and overwhelming task. Today on University...||2/29/2016||Free||View in iTunes|
||CleanUSP3 - Crafting Your Social Media Launch Sequence with Kellen Manning||How do you go from zero to 60 and launch a brand new community on social media platforms like Instagram and snapchat? How do you ignite a fire of interest around campus and kickstart awareness and growth among students? Today on University Social Pro...||2/12/2016||Free||View in iTunes|
||CleanUSP2 - The Importance of Digital Literacy with Eric Stoller||What is digital literacy and how can you help increase digital literacy in your own organization? Today on University Social Pro I’m talking about the importance of getting digital with Eric Stoller, a higher education consultant, writer, and...||2/12/2016||Free||View in iTunes|
||CleanUSP1 - Ethos||Welcome to session one of the University Social Pro podcast. I know you have many choices with how you spend your time and attention, so thanks for joining me today for this short session in which I’ll introduce University Social Pro, what it...||2/12/2016||Free||View in iTunes|
Great podcast! Interesting and entertaining.
Really great and useful!
A really, really great podcast. Highly recommended.
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