Unthinkable | Stories About Creating Exceptional Content | Career, Creativity & Content Marketing with Jay Acunzo
By Jay Acunzo
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If you got into marketing or business simply because you love creating great things, this is your show. Every week, Jay Acunzo - ex-Googler, startup and VC brand builder, and content marketing leader - guides you through the stories and big ideas behind some of the world's best creators. What drives their creativity? What does it mean to be truly creative and honor your craft? How do creators in business avoid shortcut culture and fight the pressure to create more generic stuff and instead ... somehow ... against all odds ... do the Unthinkable?
||ExplicitThe Thoughtless Thought Leader||Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington. Join the community...||1/15/2017||Free||View in iTunes|
||ExplicitBehind-the-Scenes Making the Show||This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business...||1/9/2017||Free||View in iTunes|
||ExplicitStart with Data||In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we...||12/26/2016||Free||View in iTunes|
||ExplicitTwas the Night Before Launching||Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all. From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay Subscribe:...||12/18/2016||Free||View in iTunes|
||ExplicitDon't Start with Data||What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm TODAY: What if something is based not on...||12/11/2016||Free||View in iTunes|
||ExplicitSlingshot: Writing Without B******t||Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a...||12/4/2016||Free||View in iTunes|
||ExplicitBest Practices||Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition,...||11/27/2016||Free||View in iTunes|
||ExplicitSlingshot: Beer2B||Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her...||11/20/2016||Free||View in iTunes|
||ExplicitThink Smaller||Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition? TODAY: We assume creativity has to be big. We need to tackle broad, sweeping ideals,...||11/13/2016||Free||View in iTunes|
||ExplicitSlingshot: 20 Minutes to Do the Impossible||Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC. In this episode, he...||11/6/2016||Free||View in iTunes|
||ExplicitJumping the Shark||Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often...||10/30/2016||Free||View in iTunes|
||CleanSlingshot: The Odyssey of Writing a Book||GET THE ENTIRE CONVERSATION from this episode -- subscribe at http://unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But...||10/23/2016||Free||View in iTunes|
||ExplicitIn on the Secret||Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with...||10/16/2016||Free||View in iTunes|
||ExplicitSlingshot: Magic Markers||SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but...||10/9/2016||Free||View in iTunes|
||ExplicitArt of the Unfinished||FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to...||10/2/2016||Free||View in iTunes|
||CleanSlingshot: I'm No Spider-Man||SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Tom O'Keefe is one of the most well-known people in all of Boston. But ask people...||9/25/2016||Free||View in iTunes|
||ExplicitComfortable Being Uncomfortable||FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone...||9/18/2016||Free||View in iTunes|
||ExplicitSlingshot: A Side Project Saved My Startup||FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks...||9/11/2016||Free||View in iTunes|
||ExplicitThe Bias to Act||FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to...||9/4/2016||Free||View in iTunes|
||ExplicitSlingshot: Scott Monty, Oxymoron||SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time...||8/28/2016||Free||View in iTunes|
||ExplicitZig When Others Zag||SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: In a noisy world like ours, you don't just want to be the best of the best. You want to...||8/21/2016||Free||View in iTunes|
||ExplicitOn the Making of Unthinkable||While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're sharing the entire framework and...||6/27/2016||Free||View in iTunes|
||CleanA Message From Jay||A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.||6/6/2016||Free||View in iTunes|
||CleanSlingshot: Scott Belsky & Behance||The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part...||5/30/2016||Free||View in iTunes|
||ExplicitBeauty in the Broken||Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better...||5/23/2016||Free||View in iTunes|
||ExplicitSlingshot: The Cooper Review||Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers,...||5/15/2016||Free||View in iTunes|
||Explicit2% Better||People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate...||5/9/2016||Free||View in iTunes|
||ExplicitSlingshot: The Danger Booth||Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers,...||5/2/2016||Free||View in iTunes|
||ExplicitThe Muse Is An Excuse||For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way? Also, a major announcement is made by one of our guest's on...||4/24/2016||Free||View in iTunes|
||CleanSlingshot: Wooden Nickel Shorts||Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content...||4/18/2016||Free||View in iTunes|
||ExplicitCraft-Driven||When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly...||4/11/2016||Free||View in iTunes|
||ExplicitSlingshot: Carving the White Whale||Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content...||4/4/2016||Free||View in iTunes|
||ExplicitSide Projects||Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator...||3/28/2016||Free||View in iTunes|
||ExplicitQuality vs. Quantity||In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud...||3/20/2016||Free||View in iTunes|
||CleanUnthinkable Mic Check||See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: @UnthinkableFM @JayAcunzo||3/16/2016||Free||View in iTunes|
I’m a podcast junkie and a marketing fiend. This podcast scratches both itches. Not only is it higher quality (from a production standpoint) than any other marketing podcast on the planet, it’s about all the things I care about: the craft behind the best marketers in the world. Thanks Jay Acunzo for pouring your heart and soul into something that speaks to me.
Freelance Content Marketer
My name is Pierce Smith, and I’m guilty of Spam.
I didn’t do it because I wanted to. I did it because my boss asked me to. But that doesn’t absolve me of the crime. I wasn’t strong where I needed to be. I put my job before my audience. I delivered puff blogs instead of actual insight. And used psychology to trick/compel folks to convert.
Jay’s movement is the natural extension of the practice of inbound marketing. As companies move to adopt content creation as a means to demand generation, they have over-saturated the market with fluff pieces that fill inboxes but don’t deliver any value. Jay is taking a stand, and asking us to do better by our audiences and by ourselves. As professional content creators, we need to hold our profession accountable to higher standards.
This podcast, and Sorry for Marketing, provide a rally point for content creators to do better work. To focus on creativity and value over quantity and vanity metrics. If you’re serious about inbound marketing - if you’re serious about being a good marketer - listen to this podcast. Listen to Jay. You audience will thank you, and success will follow.
And then the Creator said “Let there be Content!”
'Content Marketing’... more buzzy than an agitated beehive. But how many people actually do it WELL?! There is a significant difference between “creating” as work, as a job, versus TRULY CREATING, to create something masterful, something beautiful, something unthinkable!
“Unthinkable” is not only a delightful creation in its own right (and at <40 min, it was the perfect length for my commute), but like Inception it’s a creation of great content about creating great content. And if you want to take it a level deeper- follow “jayacunzo” on snapchat too… great behind the scenes insight about… creating great content.
Jay clearly lives, eats, breathes and on days ending in Y even drinks great content. Speaking of drinking… pass me that Content Marketing Kool Aid! “Unthinkable” and its omniscient Creator, Jay Acunzo have me obsessed!
*Listener beware* - podcast may contain considerable amounts of sarcasm, tales of 'marketing suck’ and personal challenges to improve your marketing (and its creator! P.s. that’s you)