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Unthinkable | Stories About Creating Exceptional Content | Career, Creativity & Content Marketing with Jay Acunzo

By Jay Acunzo

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Description

If you got into marketing or business simply because you love creating great things, this is your show. Every week, Jay Acunzo - ex-Googler, startup and VC brand builder, and content marketing leader - guides you through the stories and big ideas behind some of the world's best creators. What drives their creativity? What does it mean to be truly creative and honor your craft? How do creators in business avoid shortcut culture and fight the pressure to create more generic stuff and instead ... somehow ... against all odds ... do the Unthinkable?

Customer Reviews

Unbelievable

I’m a podcast junkie and a marketing fiend. This podcast scratches both itches. Not only is it higher quality (from a production standpoint) than any other marketing podcast on the planet, it’s about all the things I care about: the craft behind the best marketers in the world. Thanks Jay Acunzo for pouring your heart and soul into something that speaks to me.

Freelance Content Marketer

My name is Pierce Smith, and I’m guilty of Spam.

I didn’t do it because I wanted to. I did it because my boss asked me to. But that doesn’t absolve me of the crime. I wasn’t strong where I needed to be. I put my job before my audience. I delivered puff blogs instead of actual insight. And used psychology to trick/compel folks to convert.

Jay’s movement is the natural extension of the practice of inbound marketing. As companies move to adopt content creation as a means to demand generation, they have over-saturated the market with fluff pieces that fill inboxes but don’t deliver any value. Jay is taking a stand, and asking us to do better by our audiences and by ourselves. As professional content creators, we need to hold our profession accountable to higher standards.

This podcast, and Sorry for Marketing, provide a rally point for content creators to do better work. To focus on creativity and value over quantity and vanity metrics. If you’re serious about inbound marketing - if you’re serious about being a good marketer - listen to this podcast. Listen to Jay. You audience will thank you, and success will follow.

And then the Creator said “Let there be Content!”

'Content Marketing’... more buzzy than an agitated beehive. But how many people actually do it WELL?! There is a significant difference between “creating” as work, as a job, versus TRULY CREATING, to create something masterful, something beautiful, something unthinkable!

“Unthinkable” is not only a delightful creation in its own right (and at <40 min, it was the perfect length for my commute), but like Inception it’s a creation of great content about creating great content. And if you want to take it a level deeper- follow “jayacunzo” on snapchat too… great behind the scenes insight about… creating great content.

Jay clearly lives, eats, breathes and on days ending in Y even drinks great content. Speaking of drinking… pass me that Content Marketing Kool Aid! “Unthinkable” and its omniscient Creator, Jay Acunzo have me obsessed!

*Listener beware* - podcast may contain considerable amounts of sarcasm, tales of 'marketing suck’ and personal challenges to improve your marketing (and its creator! P.s. that’s you)

Unthinkable | Stories About Creating Exceptional Content | Career, Creativity & Content Marketing with Jay Acunzo
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  • Free
  • Category: Careers
  • Language: English

Customer Ratings