Follow the Data: Your Journey to Amazon FBA Success
By Viral Launch
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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.
||CleanCasey Gauss | Raw Audio: The Successful Seller Mindset, Killer Product Selection and Dominating Search Results||Casey's had the opportunity to travel, speak, observe and implement some of the highest-level Seller strategies for Amazon. He's seen just about everything in the Amazon space, and plays an active part in molding what selling looks like for everyone...||7/19/2018||Free||View in iTunes|
||CleanFinancing on Amazon: Breaking Down The Strategy & Risk To Scale Quickly||Amazon is a cash game. Sellers often enter into the Amazon space knowing this, but don’t fully recognize just how much truth is in the notion that a LARGE part of Selling is optimizing where you’re funneling all of your cash. You need to ask...||7/12/2018||Free||View in iTunes|
||CleanAmazon Prime Day 2018 - A Data-Driven Approach: What To Know and How To Prepare||PRIME DAY 2018 - The longest Prime Day in history - More Time, More deals, and more sales. Prime Day is BACK and is expected to be bigger than ever. With a Subscriber base of more than 100 million Prime Users globally, you can expect big things this...||7/5/2018||Free||View in iTunes|
||CleanHow To Grow Beyond $1-5 Million: Why Amazon Sellers Get Stuck & How To Overcome Stagnation||Every success comes with a series of challenges; roadblocks along the way to test your resolve - to test whether you can progress to the next level of sales, or stay where you’ve been. We’ve been able to accumulate a LOT of data here at Viral...||6/28/2018||Free||View in iTunes|
||CleanArbitrage vs. Private Label: Differences in Seller Strategy w/ Guests Garland & Max||There are many ways for sellers to sell on Amazon. We often largely explore the pursuit of rising in the ranks for Private Label sales, however this week Cameron dives into what it looks like to scale an extremely successful arbitrage business! He'll...||6/21/2018||Free||View in iTunes|
||CleanThe Top 5 Frequently Asked Amazon Seller Questions w/ Viral Launch Coaches Brandon & AJ||We aggregate a LOT of data here at Viral Launch. 'Data' can look like a couple different things - one of them being direct interaction with the Amazon Seller community. Viral Launch has a coaching team that interacts with & guides a LARGE number...||6/14/2018||Free||View in iTunes|
||CleanAmazon Review Changes: Drastic Shifts In Seller Strategy & How To Respond (Part 1)||As a Seller, it’s a serious challenge to grow your business and increase sales while so many changes are constantly happening to Amazon’s platform. Amazon is changing the way that buyers ‘buy', and sellers ‘sell’. Over the past month, Amazon..||6/7/2018||Free||View in iTunes|
||CleanFrom Side-Gig to Full-Time: Leaving Your 9-5 to Focus on Amazon w/ Guest Taz Ahsan||The ultimate goal for most Amazon sellers: freedom. Many sellers get into selling on Amazon to gain some sort of financial freedom. Even with this light at the end of the tunnel, it's a struggle for sellers to find the balance between working a...||5/31/2018||Free||View in iTunes|
||CleanFailing Successfully: How To Use Failure To Grow Your Business w/ Casey Gauss||Sellers in the Amazon space today seem to only talk about success. But what about the other side? The side that sees less attention? As a seller, it’s important to recognize that failure is a critical aspect of growth for you and your business....||5/24/2018||Free||View in iTunes|
||CleanTrademarks and Amazon: Why and How You Should Trademark Your Brand w/ Special Guest LegalZoom||Trademarks are both complicated and essential to long-term success for Amazon businesses. Trademarking your Amazon brand is crucial for protection and access to exclusive Amazon features (Brand Registry 2.0), however there is a lot of misinformation...||5/17/2018||Free||View in iTunes|
||CleanExposing Amazon Black Hat Tactics: A Seller's Defense with Leo Sgovio||What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon...||5/10/2018||Free||View in iTunes|
||CleanFinding The Amazon Products No One Is Thinking About||Finding new markets or products to source on Amazon can be a challenge. Expanding your search methods, however, may prove to be extremely beneficial. On this episode, Casey and Cameron talk about how to shift your mindset in order to find the products..||5/3/2018||Free||View in iTunes|
||CleanLicensing On Amazon: Another Avenue For Revenue with Paul Miller||As an Amazon Seller, the hunt for great ways to expand your business never stops. Not many sellers in the Amazon community have considered, let alone heard of, licensing as a possibility. In this episode, we break down what licensing looks like and...||4/26/2018||Free||View in iTunes|
||CleanBusting The Myth: Amazon Just Wants To Make The Most Money||It's time to bust another myth that has recently been passing around the Amazon community. Without digging into the data, it can be easy to think that in order to be successful on Amazon, you need to do whatever it takes to make Amazon the most money...||4/24/2018||Free||View in iTunes|
||CleanQ4 Is Closer Than You Think: A Guide to Selling Seasonal Products||It’s never too early to start thinking about Q4. And with Q2 already underway, we’re one quarter closer to the holiday season. As Q4 approaches, you may want to consider sourcing a seasonal product. Seasonal products aren’t for everyone, and...||4/12/2018||Free||View in iTunes|
||CleanHiring the Right People with Viral Launch Director of Talent, Matt Henry||Hiring the right people at the right time is critical to the success of a growing business. As a CEO, it’s your job to make sure you’re getting the right people on the bus. First hires can boost you to a strong start or snowball into a string of...||4/5/2018||Free||View in iTunes|
||CleanBuilding a Team with Sellers Anthony Bui-Tran, Fernando Cruz, and Nick Young||In this episode, Anthony, Nick, and Fernando all share about their experience building teams for their businesses: how they knew they needed to hire, how they prioritized talent according to their business goals, and how they found the right people to..||3/30/2018||Free||View in iTunes|
||CleanWhy Not to Use Search Volume to Determine Giveaway Units||When you’re running a launch, you need to match the daily sales of your top competitors. But how do you determine how many units to give away? Some sellers look at search volume. But this episode, we’re going to let you in on a secret: using...||3/22/2018||Free||View in iTunes|
||CleanFeasting on Crumbs: How to Leverage Small Gains and Grow Your Business||Understanding the nuances of Amazon customer search is what can really help you out-rank your competitors in the most efficient way possible. Just a handful of small opportunities that other sellers might consider crumbs, really add up. Join...||3/15/2018||Free||View in iTunes|
||CleanThe Most Powerful Amazon Keyword Research Tool: Introducing Keyword Research||Keywords are the foundation for ranking. Missing critical keywords in your listing can lead to thousands of dollars in missed sales. Incorporating the right keywords in your listing can give you a huge competitive advantage. But current tools fall far..||3/8/2018||Free||View in iTunes|
||CleanRebroadcast of Dispelling Myths: 90% Off Promotions||We're off this week preparing for the launch of our latest software tool. If you want an exclusive offer and to be among the first to find out what the tool is, join us for the unveiling Tuesday March 6 at 8pm. Reserve your spot at...||3/1/2018||Free||View in iTunes|
||CleanThe Secret to Amazon Sponsored Ads with Viral Launch Head of Innovation Leo Sgovio||Sponsored ads provide sellers with an incredible opportunity to gain exposure to streams of shoppers. But most sellers don’t know how to utilize sponsored ads, spending way more money than they need to for minimal returns. Join host Cameron Yoder as..||2/22/2018||Free||View in iTunes|
||Clean3 Tips for Amazon Search Optimization from Viral Launch Lead Copywriter Yale Schalk||Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same...||2/15/2018||Free||View in iTunes|
||Clean5 Tips for Product Photography from Viral Launch Lead Photographer Dustin Kessler||Having high-quality images of your product is integral to your success on Amazon. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos. Join host Cameron...||2/8/2018||Free||View in iTunes|
||Clean3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field||Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yoder..||2/1/2018||Free||View in iTunes|
||Clean4 Tips for Writing Review Booster Emails from Viral Launch Email Guru Brandon Stewart||Getting reviews for a product on Amazon is becoming increasingly difficult. Amazon continues to implement new programs and Terms of Service, limiting seller’s abilities to elicit reviews. One age old strategy for capturing customer reviews is...||1/25/2018||Free||View in iTunes|
||CleanYour Amazon Seller Questions: Q&A with Cameron Yoder and Becca Longenecker||In this episode, we field a few questions from our listeners. Being your own boss and running your own business is an incredible part of being an Amazon seller. But navigating the Amazon space all alone can be hard, and reliable information can be...||1/18/2018||Free||View in iTunes|
||CleanBrock Johnson on Being an Entrepreneur and Winning on Amazon||Get inside the mind of entrepreneur Brock Johnson. He’s well known in the Amazon seller community for his incredible success with solar eclipse glasses this past summer, but he’s been flipping products and chasing down entrepreneurial pursuits...||1/11/2018||Free||View in iTunes|
||CleanVideo on Amazon Listings: An Experienced Seller's Perspective||Join Amazon Seller Coach, Cameron, as he discusses the effects of video on Amazon listings with special guest Kyle Goguen, an experienced Amazon seller. Kyle shares insights gained from testing out video on his own products, and together they...||1/4/2018||Free||View in iTunes|
||Clean7 Tips for Your FBA Business from Casey Gauss||Merry Christmas listeners! We’ve got a present for you: 7 tips for your FBA business courtesy of our CEO, Casey Gauss. As you set your business goals for 2018, these tips will help you focus on what will take your business to the next level. Looking..||12/28/2017||Free||View in iTunes|
||CleanFrom Coding With Socks on My Hands to Running an 8 Figure Company||3 years ago this week, Casey made his first dollar through Viral Launch. He was coding by candlelight with socks on hands to keep them warm in an unheated apartment. Today he is the CEO of an 8 figure company. On today’s episode hear Casey Gauss...||12/21/2017||Free||View in iTunes|
||CleanTaking Your Business International with Lucy Marshall from World First||Amazon Europe is as big as Amazon US. Could going international be the next great move for your FBA business? Join Viral Launch CEO Casey Gauss and co-host Cameron Yoder as they talk with Lucy Marshall from World First about incredible opportunity...||12/14/2017||Free||View in iTunes|
||CleanSourcing: Manufacturing Lessons from a High-Level Seller||The manufacturer you choose to parnter with can have a huge impact on your Amazon business. A lot can go wrong: from late or damaged inventory shipments to having your supplier compete directly against you on Amazon. But there's also huge potential...||12/7/2017||Free||View in iTunes|
||CleanBONUS: Announcing Product Discovery, the Best Product Finder in the Galaxy||We're excited to announce the launch of Product Discovery, our latest software tool, and the best product finder in the galaxy. Tune in for a bonus episode where CEO Casey Gauss talks about why this is such revolutionary release.||12/1/2017||Free||View in iTunes|
||CleanSourcing: How to Find a Product to Source and Sell on Amazon||In order to take advantage of the incredible gold rush happening on Amazon, you need a great product to sell. And in order to find a great product, you need a rock solid sourcing strategy. This episode is all about the what a successful sourcing...||11/30/2017||Free||View in iTunes|
||CleanBe Thankful: How Positive Thinking Can Help You Grow Your Amazon Business||Taking a break to be thankful can feel like a waste of time. But studies show that positive thinking is a key component to individual success. Join Viral Launch CEO and co-host Cameron Yoder for a discussion on how positive thinking can help you...||11/16/2017||Free||View in iTunes|
||CleanAre Amazon Reviews Going to Change? What it Might Mean for your Business and Selling Online||Reviews can pose a huge threat to the success of new products, and getting legitimate reviews early on can be difficult. Will this barrier to entry stagnate the market and ruin the competitive environment that Amazon shoppers love? Join Viral Launch...||11/9/2017||Free||View in iTunes|
||CleanThe Success Mindset and the Silver Bullet||Many courses, gurus, and purportedly high-level sellers promote their latest tips and tricks as the way to find success as an Amazon seller. But is chasing after every Silver Bullet really benefitting your business? Join CEO Casey Gauss and co-host...||11/2/2017||Free||View in iTunes|
||CleanDispelling Myths: Fear of Suspension||Account suspension is every Amazon seller’s greatest fear. But how much sleep should you really be losing over fear of suspension? Viral Launch CEO Casey Gauss and co-host Cameron Yoder talk about what it really takes to get suspended and how frequently FBA sellers have their accounts shut down.||10/26/2017||Free||View in iTunes|
||CleanDispelling Myths: Diversification||Selling your product on Amazon alone is a bad business model. Or is it? Join Viral Launch CEO Casey Gauss and Amazon Seller Coach Cameron Yoder as they discuss whether diversifying your business efforts across multiple ecommerce platforms is really...||10/19/2017||Free||View in iTunes|
||CleanDispelling Myths: Sales Velocity||Keep increasing your sales, and Amazon will reward you with a coveted spot on page 1. Sounds like a simple formula, but the facts say there are other factors in play. Join Viral Launch CEO Casey Gauss and Cameron Yoder for episode 2 of “Dispelling...||10/12/2017||Free||View in iTunes|
||CleanBONUS: Q4 Part II Inventory Planning & Promotions||BONUS EPISODE: Q4 is not all fun and gifts. Carefully planning your inventory and perfectly timing a product promotion are crucial if you want to ride the wave of holiday sales all the way to the top. Don't miss out on what is shaping up to be the...||10/4/2017||Free||View in iTunes|
||CleanBONUS: Q4 Part I Optimizing your Listing||BONUS EPISODE: The holiday season begins in October for Amazon sellers, but it’s not all fun and gifts. Being aware of fee changes, having crucial deadlines circled on your calendar, and optimizing your listing to move sales is just part of the...||10/4/2017||Free||View in iTunes|
||CleanDispelling Myths: 90% Off Promotions||Amazon gives higher keyword ranking to products sold at full price, leaving deeply discounted promotional products in the dust. Or so the myth goes. In the inaugural episode of the “Dispelling Myths” series, Viral Launch CEO Casey Gauss dives into..||9/28/2017||Free||View in iTunes|
Pleasantly surprised! Please continue to post more.
Working in the Amazon space, there is a lot of confusion about what methods truly work. Everyone believes they have the "secret sauce" to success on Amazon. Casey Gauss and Cameron Yoder separate themselves from the pack by having the data to back it up. You can't launch thousands of products on Amazon without learning a thing or two along the way.
This podcast is great because it provides proven seller strategies with evidence-based analysis on why these techniques work. Within the first five minutes, I already had three things written down to help improve my online business. Follow the Data is the perfect length to listen in the car on my commute into work and packed with informative tidbits to keep me engaged the entire time.
This podcast is a must-listen if you sell on online marketplaces or run an e-commerce business.
I've been working in the Amazon space for a few years now, and I thought that I knew a lot. But this podcast taught me things I didn't even know I was clueless about. Super informative. Would recommend.
The insight that they have on successful SEO and sales on Amazon is amazing! Can’t wait to hear more episodes and more ideas on how to be more successful in the Amazon space. Viral Launch tools are the best in the market! Love the Podcast!
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