The Marketing Remix
By Red Door Interactive
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The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.
||CleanPreparing for Life in a Voice-First World (Part 1)||Can you imagine a world without websites? How about life without a keyboard? While the arrival of voice technology hasn’t reshaped our landscape to this extent (yet) – it is here to stay. Currently, voice search...||1/11/2019||Free||View in iTunes|
||CleanIn the Buyer's Head: Beer, Wine & Spirits||With choices ranging from beer, to wine, to liquor, and back again, consumers are afforded bottomless options when it comes to their purchase of alcoholic products. To help marketers better understand these shoppers, we present our In the...||12/28/2018||Free||View in iTunes|
||CleanWTF is WCAG?||From PPC and CRM to KPIs and CRO, marketers love their acronyms. But here’s one acronym you might not be familiar with: WCAG, also known as Web Content Accessibility Guidelines. Like the name implies, WCAG is a step-by-step set of technical...||12/14/2018||Free||View in iTunes|
||CleanIn the Buyer's Head: Footwear||Who doesn’t love the feel of a new pair of shoes? While footwear remains one of our most beloved retail purchases, few industries experience more frequent shifts in consumer behaviors, preferences, and demands. To help marketers better...||11/30/2018||Free||View in iTunes|
||CleanIs Amazon the New “King” of Product Search?||When you hear the word search, you probably think of Google. But what if we told you that Amazon has become the king of (product) searches? While consumers once relied on search engines (such as Google) for product info, price comparisons, and so on...||11/16/2018||Free||View in iTunes|
||CleanHow to Develop a Brand Culture||To compete in today’s fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of...||11/2/2018||Free||View in iTunes|
||CleanSEO vs. Content Optimization: What’s the Difference?||Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO...||10/19/2018||Free||View in iTunes|
||CleanIs It Content or Content Marketing?||In marketing today, the term “content” encompasses anything in any medium. So, what exactly is “content marketing”? While, content presents itself in various forms, whether it be product content, sales...||10/5/2018||Free||View in iTunes|
||CleanMarketing Optimization: Leveraging the Right Data & Technology for Your Brand||In today’s marketing landscape, marketers rely on data and technology more than ever before. While marketing technology allow us to gather data, it also provides the ability to automate and optimize nearly every phase of the...||9/21/2018||Free||View in iTunes|
||CleanMeet the Marketer: Nathan Schmidt, SDCCU||Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short,...||9/7/2018||Free||View in iTunes|
||CleanInfluencer Marketing: Building Authentic Connections||Under the right circumstances, influencer marketing can be an effective avenue for brands to interact and connect with their consumers. While a variety of components make for a successful influencer campaign strategy –...||8/24/2018||Free||View in iTunes|
||CleanAdvertising on Amazon: Is Your Brand Primed for An Emerging Ad Platform?||Efficiency. Automation. Pricing. Since it started selling books in 1997, Amazon has used those same principles to enter and/or disrupt market after market. Now, they’re hoping to do the same to the advertising industry. Despite competition from...||8/10/2018||Free||View in iTunes|
||CleanAI, Machine Learning & Marketing||Artificial intelligence (AI) and machine learning are redefining the technological landscape as we know it. From digital assistants to self-driving cars, what was once science fiction has now become reality. While technological advances are...||7/27/2018||Free||View in iTunes|
||CleanWTF is Enterprise SEO?||On the surface, enterprise SEO isn’t all that different from your everyday SEO campaign. You need to create compelling content, earn quality links, perform keyword research, and integrate your campaign alongside complementary marketing...||7/13/2018||Free||View in iTunes|
||CleanMedia: The In-House vs. Agency Dilemma||There's an art to effective paid media campaigns. That said, many CMOs find themselves asking the following question: Does it make more sense to have those artists on my payroll, as part of an in-house team — or should I outsource this tactic to an...||6/29/2018||Free||View in iTunes|
||CleanBuilding an Enterprise Website||In today's marketing landscape, a website is essentially the hub of your brand. Ensuring site users have a positive experience with your website, and consequently your brand, is more important than ever before. However, building or redesigning an...||6/7/2018||Free||View in iTunes|
||CleanGDPR: What it Means for Media||The arrival of General Data Protection Regulation, also known as GDPR, is expected to set a new standard for consumer rights regarding their data. While the regulation presents a variety of implications for brands, whether it be the systems and...||5/22/2018||Free||View in iTunes|
||CleanThe Art of the Creative Brief||Before executing any type of creative campaign, it’s crucial that its foundational elements be outlined in the form of a well-thought-out creative brief. Essentially, a good creative brief does the heavy lifting, allowing your creative team to bring..||5/8/2018||Free||View in iTunes|
||CleanPaid or Organic? Getting the Most Out of Social Media||Here’s an eye-opener, less than 2% of your Facebook followers are seeing your brand’s organic posts. While social media once offered free, potentially limitless access to your audience, today’s social landscape has quickly evolved into a...||4/10/2018||Free||View in iTunes|
||CleanVoice Search: How to Adapt & Optimize Your Brand||As voice search continues to expand, brands will be faced with a genuine obstacle that affects many areas of search engine optimization. How should brands (more so us, agencies) adapt and optimize their processes to accommodate the changes...||3/28/2018||Free||View in iTunes|
||CleanThe Importance of Data Quality (Garbage In, Garbage Out)||We don’t know who exactly coined the phrase, "garbage in, garbage out,” also known as GIGO, but the term serves as a great metaphor for the relationship between data and marketing. While every enterprise is drowning in data, marketers...||3/14/2018||Free||View in iTunes|
||CleanMedia Transparency: Show Me The Money||The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency...||2/23/2018||Free||View in iTunes|
||CleanHow the Blockchain Will Impact Your Marketing Efforts||Over the past decade, nothing has been bigger than the use of granular data. That said, the problem with data is that it needs to be reliable and verifiable. The latter may be resolved by the arrival of blockchain...||2/23/2018||Free||View in iTunes|
||CleanSelling on Amazon: Things to Know Before You Start||So, you’re ready to add Amazon to your channel mix, but where do you start? How do you sell on Amazon and what are the most crucial elements to success on the platform? We break down what a brand needs in...||2/22/2018||Free||View in iTunes|
Relevant Topics & Efficient
Not dry, like other marketing podcasts out there. And not long. Perfect commute podcast to keep up on the more meaty topics in the marketing space.
The brand marketer’s playground
If you’re a brand marketer, then this is your show. The team at RDI breaks down an increasingly complex marketing landscape in an elevated, yet digestible fashion.
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