By Doug Schumacher
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VoiceMarketing is a podcast covering the latest tactics and trends in the marketing of voice apps and audio products.
||CleanVoice Opportunities in Content Marketing, with Robert Rose||This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers. Special guest is Robert Rose, Chief Strategy Officer at The...||8/9/2018||Free||View in iTunes|
||CleanCase Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency||Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of related...||8/2/2018||Free||View in iTunes|
||CleanSynthetic Voice Personality Parameters||Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience. We'll use an...||7/31/2018||Free||View in iTunes|
||CleanThe Wiggins Voice Personality Model||In this episode we look at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voices....||7/31/2018||Free||View in iTunes|