The Wall Street Journal CEO Radio
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CEO Radio with Ray Hoffman of The Wall Street Journal is a program originated by WCBS Newsradio 880 in New York City. Hoffman interviews CEOs about their business practices.
||WSJ CEO Radio, Mar. 3, 2013||Alan Martin, CEO at CampusBookRentals on the changing face of the college text book market.||4/3/2013||Free||View In iTunes|
||WSJ CEO Radio, Apr. 2, 2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals.||4/2/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 29, 2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals, about using a creative way to turn his competitors into partners.||3/29/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 28, 2012||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals, about getting book rentals into campus bookstores.||3/27/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 27, 2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals, on growing the business through "awesome" customer service.||3/27/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 26,2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals.||3/26/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 25, 2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals.||3/25/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 21, 2013||Ray Hoffman speaks with Alan Martin, CEO at CampusBookRentals.||3/21/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 19, 2013||Ray Hoffman with Dan McGinn on how he started his business.||3/19/2013||Free||View In iTunes|
||WSJ CEO Radio, Mar. 18, 203||David Roddenberry, Founder and CEO of HealthyWage on planning the future of the company.||3/18/2013||Free||View In iTunes|
What Were They Thinking?
I couldn't believe it! Each of these podcasts starts with a 30 second commercial, then about 30 seconds of content, then closes with another 30 seconds of commercials. You can't sell advertising if there isn't content that the public wants to hear. Suggestion 1: Don't split a 3 minute interview into 5 separate podcasts. Suggestion 2: Balance your advertising with the amount of content.
Good idea - bad execution!
One of the more annoying podcasts out there. The offer roughly 30 - 45 seconds of content in a 2 minute+ podcast with the balance filled consisting of advertising on both the front and back end. I really enjoy the interviews but will probably unsubscribe because over 75% of this podcast is commercials.