What2Know - a Marketing and Communications Podcast
By W2O Group
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Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
||CleanWinning Elections Through the Smart Use of Big Data, Targeting and Paid Social Media with Brad Parscale, Digital Director of Do||Brad Parscale, Digital Director for Donald Trump’s presidential campaign and President of Giles-Parscale Inc, sits down with Aaron Strout to discuss his revolutionary digital advertising approach which contributed to the success of the campaign, and...||6/22/2017||Free||View in iTunes|
||CleanRethinking our Relationship With Data, Information and Technology with John Battelle, Author, CEO & Co-Founder of NewCo||John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and...||6/15/2017||Free||View in iTunes|
||CleanExploring Best Practices to Innovate and Disrupt in the Digital Age with Entrepreneur and Author, Joseph Jaffe | Ep 16||Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly...||6/8/2017||Free||View in iTunes|
||CleanExploring how the Power of Language Can Impact Communications with Jennifer Farmer | Ep 15||Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working...||6/1/2017||Free||View in iTunes|
||CleanCrafting Successful Political Campaigns and TV shows Through Storytelling with Exec Producer of Showtime’s, The Circus, Mark||Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks...||5/25/2017||Free||View in iTunes|
||CleanUnderstanding the 7 Traits of Effective Entrepreneurial Employees with Jim Weiss of W2O Group | Ep 13||Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to...||5/18/2017||Free||View in iTunes|
||CleanManaging Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally with Marta Newhart||Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and...||5/11/2017||Free||View in iTunes|
||CleanCurating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival with Hugh Forrest | Ep||Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on...||5/4/2017||Free||View in iTunes|
||CleanInvesting in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity with Jesse Draper | Ep 10||Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to...||4/27/2017||Free||View in iTunes|
||CleanThe Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking with Jory Des Jardins | Ep 09||Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has...||4/20/2017||Free||View in iTunes|
||CleanApplying Technology to Build Businesses and Scalability with Max Ventilla, Founder and CEO of AltSchool||Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through...||4/13/2017||Free||View in iTunes|
||CleanForging a Path to Entrepreneurship Through Passion, Investment and Perseverance with Chris Redlitz | Ep. 07||Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an...||4/5/2017||Free||View in iTunes|
||CleanCultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies with Brian Monahan of Pinterest | Ep. 06||Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.||3/30/2017||Free||View in iTunes|
||CleanExploring Five Global Trends Impacting Business with Haroon K. Ullah, U.S. Department of State | Ep. 05||Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to...||3/23/2017||Free||View in iTunes|
||CleanCreating Deeper Relationships with Your Fans Through SuperPhone - A Chat with Singer Ryan Leslie||Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!||3/16/2017||Free||View in iTunes|
||CleanDriving Change in Your Organization with Former CEO of Citi Ventures Deborah Hopkins||Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members...||3/9/2017||Free||View in iTunes|
||CleanGeeking Out Over Digital Devices, AI and More with Chris Satchell | Ep.02||Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the...||3/2/2017||Free||View in iTunes|
||CleanCooking Up Amazing Content and Audience Engagement with Tyler Florence | Ep. 01||Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for...||2/22/2017||Free||View in iTunes|
In full transparency, I work for W2O Group in the analytics department. However, even if I didn't work for the agency I would still listen to the podcast. Why? First and foremost are the guests. They bring a wide ranging perspective from across marketing and politics, and deliver a level of insight that you dont normally see in other podcasts. Second, Aaron Strout does an excellent job of moderating the podcast. Third, it's just the right length. 30 minutes is absolutely perfect for digesting high quality information.
Stellar Guests & Great Conversations!
I am loving the podcast. I appreciate the unique and intriguing guests featured on this podcast. Always an interesting conversation that challenges my thinking and introduces me to new content and influencers I need to check out.
As a 20-year eventing veteran and a recent communications grad, this podcast serious is very relevant but also entertaining. I'm enjoying the real talk conversations. Not only are the guests interesting, but the topics are top of mind for me. Aaron does a great job anticipating what I might ask the guests so my curiosities are always satisfied. I'm looking forward to the next episode!