Wingnut Social: The Interior Design Business Marketing Podcast
By Darla Powell
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The interior design business podcast for designers, decorators, stagers, architects, landscapers, and home pros. Hosted by interior designer, Darla Powell, and "The Soulless Ginger", Natalie Grafe.
||CleanHow to Market Your Home Staging Business with Marianne Cherico||Marianne Cherico has owned and operated a home staging company in New England for more than 20 years. She’s also a professional development coach who has helped countless entrepreneurs level up their businesses. She is also a bona fide ginger, maki||3/20/2019||Free||View in iTunes|
||CleanHow to Land High-End Clients with Debbe Daley||High-end, luxury clients are the white whales of the interior design business. But like Moby Dick, they’re difficult to land, and you may question your sanity once you get there. On today’s show, industry veteran Debbe Daley gives us a peek behind t||3/13/2019||Free||View in iTunes|
||CleanHow to Build Authenticity on Instagram with Shana Heinricy||Everyone says it: If you’re going to be successful on social media, you have to be authentic. If you think you know what that means, think again. Today, Shana Heinricy, Social Media Director for Wingnut Social, blows your mind. Darla and Natalie talk||3/5/2019||Free||View in iTunes|
||CleanMarketing Your Interior Design Business for Vacation Homes with Nicole O’Dwyer||There is a whole untapped market out there for interior designers that you may not even be thinking about: Vacationers. People who buy second homes need someone to help them beautify it. That’s where Nicole O’Dwyer’s expertise comes in. Nicole O||2/26/2019||Free||View in iTunes|
||CleanWhat It Means to Be a Design Influencer with Adam Japko||The Wingnut Social Podcast has already definitively answered the question “Is Blogging Dead?” with a resounding no. And on today’s episode, Darla and Natalie talk with Adam Japko about how to be a design influencer through your blogging or your so||2/19/2019||Free||View in iTunes|
||CleanThe Importance of Networking at Industry Events with Jane Dagmi||Networking can be sort of a dirty word, but don’t let that scare you off. Instead, think of it as building genuine relationships. And there’s no one more genuine, or more connected, than today’s guest, Jane Dagmi. Jane Dagmi is the editor of Desig||2/12/2019||Free||View in iTunes|
||CleanCreating a Sustainable Design Business through Profit First with Michele Williams||Marketing is important to any business, but there’s maybe one thing that’s more important than marketing: profit. So on today’s podcast, we’re doing something a little different and talking about the Profit First approach with expert and fellow||2/5/2019||Free||View in iTunes|
||CleanIs Blogging Dead for Interior Designers? with Carla Aston||Blogging is one of the most effective ways to engage with potential clients and get your search engine optimization up to speed. So why does it feel like the last thing interior designers want to do? Today on the show, Carla Aston hits the reset butt||1/29/2019||Free||View in iTunes|
||CleanHow to Gain Confidence in Your Marketing with Heather Havenwood||Marketing is essential to growing your interior design business. But a lot of times creative types (i.e. interior designers) suffer from a lack of confidence or what’s called imposter syndrome. Today on the show, Darla and Natalie tackle the problem h||1/22/2019||Free||View in iTunes|
||CleanMarketing Secrets for Your Interior Design Business with Michelle Binette||Marketing your interior design business is a business all its own. Social media marketing is essential, but so is marketing in real life, and spreading that all-important word of mouth. So on today’s podcast, we’re talking with someone who knows mar||1/15/2019||Free||View in iTunes|
||CleanSocial Media Success Stories with Yours Truly||Social media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on soc||1/8/2019||Free||View in iTunes|
||CleanWhy You Should Be Using Storytelling in Your Social Media with Susan Wintersteen||Sometimes social media feels like shouting into the void. Or even when you have an audience who’s responding to what you’re posting, it can feel like a beast that always needs to be fed. Sometimes you need to take a break from the pretty wallpaper p||1/1/2019||Free||View in iTunes|
||CleanBecoming an Instagram Personality with Natalie Reddell||Everyone tells you that you need to be an “influencer” on Instagram. But what does that really mean? Does that mean you should have 10,000 followers, 20,000 followers? Does it mean brands are knocking down your door to work with you? There’s no on||12/25/2018||Free||View in iTunes|
||CleanLinkedIn for Interior Designers with Joe Apfelbaum||Interior designers know they have to be on Instagram and on Facebook and make sure all their pins look great on Pinterest. But LinkedIn is just a place to stick your résumé or look for your next hire, right? Wrong. LinkedIn can actually be a very frui||12/18/2018||Free||View in iTunes|
||CleanLeverage Your Expertise to Become a Public Speaker with LuAnn Nigara||You have ideas, you’ve been working your butt off for years gaining experience and insight, and now you want to share that with audiences. But, if you don’t have a lot of experience on stage or on mic, how do you become a public speaker? For interio||12/11/2018||Free||View in iTunes|
||CleanCreating Email Funnels for Your Interior Design Business with Alycia Wicker||You know how it is: You sign up for an email newsletter, and then the second it first appears in your inbox you delete it. So if you’re an interior designer, how do you get people to sign up for your email list, and how do you keep them interested in||12/4/2018||Free||View in iTunes|
||CleanMaster Pinterest with the Tailwind App with Melissa Megginson||There are roughly 4.5 billion apps that proclaim they’ll help you manage and schedule your social media, but there’s one in particular that is really piquing the interest of graphic designers: Tailwind. A social media scheduling app that allows you||11/27/2018||Free||View in iTunes|
||CleanBolster Your Presence by Creating Community with Amy Flurry||It’s easy to feel like we live in two different worlds these days, one online and one in real life. And so interior designers often craft two separate marketing and networking strategies, one for each. But that doesn’t have to be the case. Just beca||11/20/2018||Free||View in iTunes|
||CleanFacebook Collaborations to Grow Your Design Business with Nancy Ganzekaufer||Going live on Facebook can be a great way to connect with, and build, your audience. But it can also be election-night-level anxiety-producing. Luckily, the Wingnut Social Podcast has you covered. This week, Darla and Natalie discuss everything you need||11/13/2018||Free||View in iTunes|
||CleanHow Social Media Video Can Transform Your Marketing with Tori Toth||Video can seem so daunting to any business, never mind the solopreneur Interior Designer. It takes time to learn how to make great videos, and then it takes time to shoot and edit them. But, as our guest on today’s episode tells us, it’s not as hard||11/6/2018||Free||View in iTunes|
||CleanWhy Image Quality Matters in Your Digital Marketing with Linda Holt||When photos are such an enormous part of a business, as they are for interior designers, it can be tempting to think you need the most expensive “pro” equipment on the market to make your shots pop. But! The truth is you carry the very technology yo||10/31/2018||Free||View in iTunes|
||CleanInstagram ROI for Interior Designers with Widell and Boschetti||When Darla first met Barette Widell and Christina Boschetti, they were on a panel where the audience was all interior designers, who tend to dress a certain way and be very put together. But there were Widell and Boschetti, on the panel wearing baseball||10/24/2018||Free||View in iTunes|
||CleanSEO for Interior Design Blogging and Websites with Justin Easthall||Everyone knows that search engine optimization (SEO) is important for their company’s web traffic, but it can feel as difficult to parse SEO best practices as it is the tax code, and just as fun. On today’s show, Darla and Natalie break down simple,||10/17/2018||Free||View in iTunes|
||CleanUse rewardStyle to Become an Influencer with Taylor Walker Sinning||You work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize||10/10/2018||Free||View in iTunes|
||CleanHow IGTV Can Help You Build Your Interior Design Biz with Claire Jefford||There are lots of options when it comes to promoting or building a community around your Interior Design Consulting Business. But one of the newest and best ways is through broadcasting short videos via IGTV (InstagramTV). One designer who is doing amaz||10/3/2018||Free||View in iTunes|
||CleanBusting the Biggest Social Media Myths with Scott Ayres||There are a lot of theories out there about what works and what flops on social media. And there are even a few theories that have been tested and then put out as fact, only to have them turn out to be wrong. On today’s episode, we talk about myth bus||9/26/2018||Free||View in iTunes|
||CleanWhy Consumption on Twitter is the New ROI with Madalyn Sklar||Interior designers love to use Facebook and Instagram to highlight their work and connect with potential clients. But for some reason, they view Twitter as the third rail of social media. Today, we’re going to try to change your mind about that with a||9/19/2018||Free||View in iTunes|
||CleanHow to Make Your Brand Voice More than “Meh,” with Nicole Heymer||Quick: Think of your favorite brand Twitter account, or Instagram, or Super Bowl commercial. What do they have in common? A distinct and memorable brand voice (hello, Old Spice guy). But brand voice is often hard to define, and even more difficult to pi||9/12/2018||Free||View in iTunes|
||CleanThe Rise of the Machines: How Robots Are Killing Your Brand on Social Media||On today’s episode of Wingnut Social, hosts Darla and Natalie discuss how the dreaded robots may be killing your brand. What are the robots? Have you ever opened your social media and been excited that you have 20 or 30 likes on your post, only to che||9/5/2018||Free||View in iTunes|
||CleanMaking the Most of Your Pinterest Strategy with Michelle Wintersteen||Joining Darla and Natalie on today’s show is Michelle Wintersteen, founder of MKW Graphics in San Diego, Ca. Michelle created the company in 2014 while attending The University of San Diego, where she earned two degrees, Visual Arts and Art History. O||8/30/2018||Free||View in iTunes|
||CleanGetting Strategic on Social Media with Stefanie Scalish||On today’s show, Darla speaks to the Chief Wingnut Specialist at Wingnut Social, Stefanie Scalish. Stefanie is super-passionate about social media and dives into it every day. She loves helping designers figure out what their goals are and then helpin||8/29/2018||Free||View in iTunes|
||CleanWho and What is Wingnut Social||The mission of Wingnut Social is to provide you, the interior designers, the decorators, the stagers, and architects with the knowledge and techniques needed to step up your digital marketing game, and to help you fasten your brand in this ever-compe||7/12/2018||Free||View in iTunes|
Fabulous,Informative and Funny Podcast!
I absolutely LOVE this podcast! Not only is it incredibly informative for anyone who wants to grow their interior design or staging business, Darla and Natalie make learning so much fun. I have listened to most episodes and have never been disappointed. There is a wealth of information here from the different guests who have so much to offer. And Darla and Natalie have built both a successful design business and a thriving social media biz. You will learn alot and laugh alot!
Refreshing and Informative
Darla Powell and Natalie Graff do a fabulous job sharing social media information for interior designers on this podcast. They are real people. Their guests are well informed on how to make a difference with their businesses through marketing strategies. A great listen and fun too!
Excellent Motivation for Entrepreneurs
I really enjoyed this podcast, especially the episode on storytelling. Often times we are wearing so many hats, we don't realize the impact marketing has on our business- or we are spread so thin, we don't spend as much time as we should. This podcast has really opened my eyes to different techniques I can use to promote my business.