Winning is Not a Strategy
By Old Hat
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If you work in sports on any level and are charged with selling tickets or marketing a sports program, this podcast is for you. If you want to increase engagement with your fans and find ways to reverse the decline in attendance we’re seeing in every league on every level, this podcast is for you. And if you believe that athletics marketers should be creating unique strategies for drawing fans back to the ballgame and that WINNING is NOT a strategy, this podcast is definitely for you.
||CleanDecide What You're Selling||What are the differences in the “product” you’re selling at the different schools you’ve worked at, or the different programs you’re marketing. Sometimes you’re selling big-time college sports, sometimes you’re selling “supporting student-athletes,” and sometimes it’s something totally different. How do you make adjustments when the product and the audience appear to be the same but are really quite different?||12/4/2018||Free||View in iTunes|
||CleanWinning is Not a Strategy||Does winning really drive attendance as much as we think it does? And even if it affects attendance, should we, as marketers and fundraisers really be relying on something we have no control over as our strategy for driving attendance, increasing fundraising and improving the game experience for our fans? Tune in for the thoughts and opinions on this idea from our panel of guests.||11/13/2018||Free||View in iTunes|
Great podcast for athletics professionals
Enjoy getting to hear the perspectives of other industry experts.
Sports Industry Talk at its Finest
Interesting ideas and engaging topics. A different view on marketing that bears a listen. Can't wait to hear where this podcast goes.
I just watch sports and never really thought about the things that go into getting fans to games. Cool perspective to hear from.