Winning is Not a Strategy
By Old Hat
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If you work in sports on any level and are charged with selling tickets or marketing a sports program, this podcast is for you. If you want to increase engagement with your fans and find ways to reverse the decline in attendance we’re seeing in every league on every level, this podcast is for you. And if you believe that athletics marketers should be creating unique strategies for drawing fans back to the ballgame and that WINNING is NOT a strategy, this podcast is definitely for you.
||CleanCareer Advice||Today's episode is all about the best career advice our panelists received.||3/4/2019||Free||View in iTunes|
||CleanThe Squirrel Generation||Today’s topic: The Squirrel Generation. That’s a term I coined in reference to Gen Z, based on the idea that they’re as easily distracted as the dog from the movie “UP.” We only have 7 seconds to catch the attention of Gen Z. How do we keep up?||2/25/2019||Free||View in iTunes|
||CleanMoving On to Move Up||In athletics, there is a common idea that if you want to move up, you have to move on. It seems as if many working in athletics take new opportunities with other teams or athletic departments in an attempt to position themselves for the athletic director job, team president job or just move up in the ranks. Does all the movement in athletics hurt the industry, or does it work to the benefit of the industry? Some of our experts have been in their current positions for many years. Others have moved around quite a bit.||2/19/2019||Free||View in iTunes|
||CleaneSports||There are more than 120 varsity eSports programs at universities around the country. The barriers to entry are few, the cost is low and the benefits are too many to list. It’s obvious that eSports is growing rapidly. How it might impact traditional athletic programs on college campuses?||2/11/2019||Free||View in iTunes|
||CleanDoes It Really Matter if Fans Show Up?||This week we ask our panel if they felt like we ever might get to the point where we aren’t too concerned about fans showing up, as long as we are generating enough revenue to support our teams.||2/4/2019||Free||View in iTunes|
||CleanCrazy Ideas||If you think about all of the innovations we take for granted as commonplace, there was a time that they were just crazy ideas. Today, we asked our guests: Not only what crazy ideas have you seen work, or what crazy ideas would you like to try, but also, and most importantly, how do you create an environment in your organization where crazy ideas are welcome and fostered and encouraged?||1/28/2019||Free||View in iTunes|
||CleanThe Frustrations of Athletics||Today’s topic led to a series of candid, honest and sometimes unexpected answers from our guests related to the question: What is the most frustrating thing about working in athletics?||1/21/2019||Free||View in iTunes|
||CleanCustomer Service||Every week at our stadiums and arenas we have thousands of fans walking through our gates, each one of them interacting with ticket takers, concessionaires, ushers, apparel vendors, etc. All of whom have the ability to provide either a really good, or really bad customer service experience for our fans. It only takes one bad experience and that fan may think twice about coming back. So the question posed to our panel today: With all of the touchpoints a fan faces with individuals representing your program on any given game day, how can you ensure that they’re receiving a first class customer service experience?||1/14/2019||Free||View in iTunes|
||CleanSocial Media||Social media always seems to be a hot topic; it’s constantly changing and evolving. There always seems to be some new platform that the athletics industry has to decide if they should be using and how they should be using it. Today’s discussion focused primarily on the three most popular social media platforms out there: Facebook, Instagram and Twitter. See how our panel of experts uses different social media platforms and learn from their successes and failures in social media marketing.||12/19/2018||Free||View in iTunes|
||CleanData Analytics||We all know we should be doing something with data… but what is that thing? Data is powerful. It can help you determine where to target your marketing. It can tell you why fans stopped renewing their season tickets. Or it can help you set optimum pricing for your different ticket options. So this week’s question was simple. What are you doing with data? What have you seen others doing? How has it been effective? What do you wish you were able to do with data? What are the hurdles?||12/12/2018||Free||View in iTunes|
||CleanDecide What You're Selling||What are the differences in the “product” you’re selling at the different schools you’ve worked at, or the different programs you’re marketing. Sometimes you’re selling big-time college sports, sometimes you’re selling “supporting student-athletes,” and sometimes it’s something totally different. How do you make adjustments when the product and the audience appear to be the same but are really quite different?||12/4/2018||Free||View in iTunes|
||CleanWinning is Not a Strategy||Does winning really drive attendance as much as we think it does? And even if it affects attendance, should we, as marketers and fundraisers really be relying on something we have no control over as our strategy for driving attendance, increasing fundraising and improving the game experience for our fans? Tune in for the thoughts and opinions on this idea from our panel of guests.||11/13/2018||Free||View in iTunes|
Sports Industry Talk at its Finest
Interesting ideas and engaging topics. A different view on marketing that bears a listen. Can't wait to hear where this podcast goes.
I just watch sports and never really thought about the things that go into getting fans to games. Cool perspective to hear from.
Great podcast from leaders in the industry
Good to hear from the folks in the industry living this out daily. Looking forward to upcoming podcasts.