Wisco Weekly Podcast
By Wisco Weekly Podcast
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Two cultural views: customers buying cars vs dealers selling cars. These processes are constantly changing, butting heads, and compromising. No need to worry. We got all the goods here for a perfect marriage.
||CleanThe “Go Away” Gift: Sponsoring Your Local Community (feat. Troy Roelen)||Dealers are often solicited for their monetary support of local community organizations. In fact, the solicitations are so plentiful that dealers implement a formal submission process and include such donations in their annual budgets. However, there is||2/22/2018||Free||View in iTunes|
||CleanParents Just Don’t Understand…or Do They? (feat. Chuck Schofield)||Do parents understand children when it comes to what they want and how they want it? AutoGravity, a car-buying app, seems to think they have an answer. More millennials (ages 21-35) are buying cars at a greater rate than any other generation. These buyi||2/19/2018||Free||View in iTunes|
||CleanThe Trifecta: Lessons from a Luxury Real Estate Agent (feat. Matt Blashaw)||It’s very important that we learn from other industry professionals. Furthermore, we should learn from the best of them! Our guest for episode #10 is Matt Blashaw, who has been a project in the making for the last 30 years. Fast forward to today, a||2/15/2018||Free||View in iTunes|
||CleanQ and A with Dennis and Kelly||Listeners submit their questions and seek advice for car buying and selling. Questions and topics include: How to shop for a reliable car? How can you sell a car in the shortest amount of time for the most amount of money? Shipping a car cross country F||2/13/2018||Free||View in iTunes|
||CleanRealistic Progression: Dealers Then, Customers Now (feat. Amit Chandarana)||It’s an episode like #08 why the Wisco Weekly podcast formed. Dennis sits down with Amit Chandarana, VP of Business Development for Roadster, and discusses what the car business looked like in the early 2000s and how it has evolved today to cater t||2/8/2018||Free||View in iTunes|
||CleanA Modern Review of the Costco Auto Buying Program||The Costco Auto Buying Program allows members to save money on new and used car purchases through their network of approved dealers. Costco touts that they sell 400,000+ cars through this program, which would rank them second in the nation behind public||2/6/2018||Free||View in iTunes|
||CleanSocial Contagion: How One Dealer Responds to Reviews||How your business communicates with customers online can and may affect how your customers perceive your business offline. In episode 06, Dennis and Kelly provide a play-by-play commentary on Yelp reviews of a certain Huntington Beach dealership and use||2/1/2018||Free||View in iTunes|
||CleanWhat Would Barney Stinson Do||First off, “suit up” and then stop being sad and be awesome instead, says Barney Stinson from How I Met Your Mother. As the car selling season tapers off in preparation for tax season, there is still a strong contingency of buyers who prop up||1/29/2018||Free||View in iTunes|
||CleanThe New Buying Power in the US – Asian American Women||Who has two thumbs and likes to do yoga, eat healthy, big on skin care, travel, and is very good with their money? The Nielsen Company put out a case study on the buying power and characteristics of Asian American women. Find a way to target this de||1/24/2018||Free||View in iTunes|
||CleanWhat’s the difference between a personalized price and a good deal||In a Harvard Business Review article, author Rafi Mohammed discusses how retailers use personalized pricing to maximize profits. Dennis and Kelly add some further thoughts to this, and even get to the conclusion that a personalized price is different||1/23/2018||Free||View in iTunes|