By Wisco Weekly
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Two cultural views: customers buying cars vs dealers selling cars. These processes are constantly changing, butting heads, and compromising. No need to worry. We got all the goods here for a perfect marriage.
||CleanFacility Improvements for the Customer Experience (feat. Trent Clark)||During Summer 2018, it would be wise to consider a cost-effective renovation to the dealership that doesn’t require bulldozers, only an architect’s insight. Principal of A Plus Design Group, Trent Clark, shares what improvements can be made t||5/29/2018||Free||View in iTunes|
||CleanCustomer Lifetime Value (feat. Charles Price)||In Peter Fader’s book Customer Centricity, he defines ‘customer lifetime value’ as the present value of the future (net) cash flows associated for a particular customer. With over 260,000 customers, Exotics Racing in Las Vegas and Los A||5/24/2018||Free||View in iTunes|
||CleanDriverless Cities, Counties, and States (feat. Rudy Salo)||For driverless cars to reach scale, adoption must occur between cities, counties, and states. Public finance attorney, Rudy Salo, of Nixon Peabody shares insight on how a driverless utopia can manifest beginning in the state of California. Other topics||5/17/2018||Free||View in iTunes|
||CleanThinking About a Career in the Car Business (feat. Jeff Wahl)||The psychology of today’s car buyer is heavily influenced by the millennial generation. JD Powers predicts that by 2020, 40% of all new car sales will comprise of millennials. It is inevitable that these same car buyers will eventually be buying fr||5/16/2018||Free||View in iTunes|
||CleanPart 2: The Evolution of Salesperson to Product Expert (feat. Patrick McMullen)||In part 2 of the Evolution of Salesperson to Product Expert, Kelly and Dennis add further insight and commentary into the interview conducted with Patrick McMullen. Topics discussed in this follow up episode include pay plans, a Driving Sales study, and||5/10/2018||Free||View in iTunes|
||CleanThe Evolution of Salesperson to Product Expert (feat. Patrick McMullen)||Tensions at dealerships go beyond the salesperson-customer dynamic. Sometimes this tension is an internal battle with dealership staff. As a result, a transformation is occurring at dealerships where more and more dealer executives are moving away from||5/9/2018||Free||View in iTunes|
||ExplicitCruise Control: A Convo with Brendan Dolan||There is a trend in the car business where workers did not make the car business their first priority of a career. One may even say that the car business “siren songed that ship right into the rocks.” This metaphor identifies those individual||5/4/2018||Free||View in iTunes|
||CleanChat for Appointments or to Help (feat. Jeff Sterns, Michael Chaparro)||Website chats are a necessary tool for communication that has grown and evolved. Whether chat is managed by the dealer, fully managed by a vendor, or used as a bot, its application in a modern dealership creates new opportunities to engage customers if||5/3/2018||Free||View in iTunes|
||CleanResponsible Lending Goes CX (feat. Craig Sims)||Responsible lending is a delicate balance between customer, dealer, lender, and a credit bureau. When all are aligned, everybody wins. Craig Sims, VP of Equifax Automotive Services, shares his car buying story and how dealers can be heroes to customers||4/26/2018||Free||View in iTunes|
||CleanThe Most Important Customer Data Points (feat. Marco Schnabl, Napoleon Rumteen)||Data is widely available these days, and it’s becoming a race to crunch numbers to predict the likelihood of a buyer. Though when you have pole position and some swagger, then data domination is only one lap away. automotiveMastermind is that lead||4/18/2018||Free||View in iTunes|