By Wisco Weekly
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An automotive business podcast sharing the voices from automakers to dealer executives who are driving and shaping the future of automotive.
||CleanMore Than Just Selling Luxury Cars (feat. Malcolm Phillips, Phillips Auto)||When you earn a dollar, there is a sense of gratification that you are on the right journey. When you emigrate from South Africa to Newport Beach and earn a dollar, magnify that gratification 100-fold. Malcolm Phillips of Phillips Auto worked his tail o||9/18/2018||Free||View in iTunes|
||CleanHow Video Surveillance Responds to Social Reviews (feat. Garrett Regan, Regan Motors)||“Customers are always right, until they’re not,” says co-host Kelly Cruz. In episode #43, we return to the scene of Regan Motors in Thousand Oaks, California. Independent dealerships often face the brunt of social media reviews because||9/11/2018||Free||View in iTunes|
||CleanHow a 35-Year Old Became a Dealer (feat. Garrett Regan, Regan Motors)||Forget the mindset you need to have to start a dealership. Rather, think about the practical elements like what processes do you have in place to serve the customer and make your dealership as efficient as possible. Owner and dealer executive, Garrett R||9/6/2018||Free||View in iTunes|
||CleanWhat the Ritz Carlton Taught the Protector of the Dealer Dark Web||Get some life experience after college, they say. Go and travel the world. Be a peon for a Fortune 500 company and learn from the best, they say. My guest today has taken the road less traveled. He did not take time off to get some life experience. What||8/28/2018||Free||View in iTunes|
||CleanSelling to Entertain (feat. Joe Shuster, Honda of Downtown Los Angeles)||In an industry where selling translates to more cars and more money, what often gets sacrificed is the customer experience. Having attended the American Academy of Dramatic Arts, owner of Honda of Downtown Los Angeles, Joe Shuster, takes a different||8/21/2018||Free||View in iTunes|
||CleanIf Google Ran My Dealership (feat. Joe Shuster, Honda of Downtown Los Angeles)||Five words can change the landscape of how a local retail operation thrives in the Los Angeles market – If Google Ran My Dealership. These are the words of a thought experiment the owner of Honda of Downtown Los Angeles reflects on regularly about||8/15/2018||Free||View in iTunes|
||CleanTrailer to Season 4||“If you bet on yourself and lose, you go home. But if you bet on yourself and win, you take the house!” As with most endeavors in life, you fail more than you succeed, but when you do succeed, it becomes the best drug-induced experience of a||8/7/2018||Free||View in iTunes|
||CleanFacility Improvements for the Customer Experience (feat. Trent Clark)||During Summer 2018, it would be wise to consider a cost-effective renovation to the dealership that doesn’t require bulldozers, only an architect’s insight. Principal of A Plus Design Group, Trent Clark, shares what improvements can be made t||5/29/2018||Free||View in iTunes|
||CleanCustomer Lifetime Value (feat. Charles Price)||In Peter Fader’s book Customer Centricity, he defines ‘customer lifetime value’ as the present value of the future (net) cash flows associated for a particular customer. With over 260,000 customers, Exotics Racing in Las Vegas and Los A||5/24/2018||Free||View in iTunes|
||CleanDriverless Cities, Counties, and States (feat. Rudy Salo)||For driverless cars to reach scale, adoption must occur between cities, counties, and states. Public finance attorney, Rudy Salo, of Nixon Peabody shares insight on how a driverless utopia can manifest beginning in the state of California. Other topics||5/17/2018||Free||View in iTunes|