WVU Marketing Communications Today
By West Virginia University
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WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.
||CleanRelevance Raises Response||Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response ...||3/13/2018||Free||View in iTunes|
||CleanTime to declutter your data and create your own narrative story||We have all heard about how you can make your life more balanced when you declutter your closets and your life. But what about your ...||2/28/2018||Free||View in iTunes|
||CleanEmerging Social Media Trends Because of Data - Emerick & Greenglass||From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just ...||2/19/2018||Free||View in iTunes|
||CleanIf everything starts and ends with data, where do you want to go?||The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to ...||2/13/2018||Free||View in iTunes|
||CleanIs “data-driven” the buzz kill for marketing?||Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are ...||1/31/2018||Free||View in iTunes|