Description

COLA WARS traces the rivalry between Coke & Pepsi, centered on the “New Coke” debacle of 1985. For almost 100 years Coke had been the leader in the multibillion dollar global soda industry—while Pepsi had been the upstart No. 2. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring: they changed the formula of the most popular beverage on the planet.

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Description

COLA WARS traces the rivalry between Coke & Pepsi, centered on the “New Coke” debacle of 1985. For almost 100 years Coke had been the leader in the multibillion dollar global soda industry—while Pepsi had been the upstart No. 2. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring: they changed the formula of the most popular beverage on the planet.

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