The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as The Fantasy Factory. In the most ridiculous season yet, Rob has created even more possibilities for absurd times and incredible skate sessions by building more ramps and obstacles to what was already a skateboarder’s paradise. Some of this season’s highlights include the invention of the world’s first skateboarding car, jumping out of a five-story building, attempting to get towed onto a big wave in Kauai with the help of Laird Hamilton, and attempting to make the world's most expensive grilled cheese. Rob continues his tradition of discovering new alter egos, adding to his personality repertoire an infomercial-fitness-expert named Barry Bright, and a stylish eighty-year-old man named, Stan. Faithfully along for another chapter in the journey is Rob's young cousin and protégé, Chris "Drama" Pfaff, who now finds himself perched atop the concrete skate plaza in a sleek new office alongside Rob. Also returning this season are Rob's painfully awkward skate tech, Scott "Big Cat" Pfaff, the cute, rapping receptionist, Chanel, and Rob's constantly cautious manager, Jeremy. With special guest appearances by Chad Ochocinco, Travis Barker, Laird Hamilton, Danny Way, Ryan Sheckler, The Game, Pharrell, Paul Rodriguez, world champion drifter, Vaughn Gittin, Jr., and pro-skater Torey Pudwill, Season 3 is no doubt an instant classic.