44 episodes
Competitive Intelligence Podcast August Jackson
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- Business
The Competitive Intelligence Podcast is produced to further the professional practice of competitive intelligence and serve as a vehicle for the sharing of best practices within the community. Each episode consists of a mix of news, overview of recent and upcoming events of interest and discussions of specific research methods or other such topics of interest.
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CIP 039 Rick Marcet on Win/Loss Analysis
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
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CIP 038: Luis Madureira on Sensory Marketing CI
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
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CIP 037 Merrill Brenner on Decision-Focused Intelligence
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
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CIP 036 Jan Herring on the Future of the CI Profession
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
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CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart
Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in technology.
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CIP 034 Ted Galpin on the Problem with Competitive Intelligence
In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org. We talk about Ted's recent blog entry "The Problem with Competitive Intelligence."
Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support. Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners. Ted offers specific advice on CI professionals can go about building those critical bridges.