13 episodes
Madcasts Archive - MadPipe Unknown
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- Business
Everything Flows to Your Door®
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Exploding Social Media Myths
Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand’s audience, goals, and intentions in social media. We all know something about social, but at least part of what we ‘know’ is probably wrong. Likewise, “going in there blind” costs us opportunities and time. Laurie Jamaitus, ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Exploding Social Media Myths
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door® -
Make Your Events Work Without Feeling Fake
Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack of business cards and practicing your elevator pitch. Ruanna Sakols knows when ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Make Your Events Work Without Feeling Fake
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door® -
Be the Thought Leader Your Business Needs
A company can never outsource 100% of its marketing; it can’t even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of ‘thought leader’. Steve Pruneau explains what thought leadership really is, and how it shapes the direction of a business from ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Be the Thought Leader Your Business Needs
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door® -
Grow Beyond the Logo with Graphic Design
Graphic design can’t do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience. Too often, when we think of design, our minds go directly to getting a logo. But design is more important than that and, until we attach it to its proper ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Grow Beyond the Logo with Graphic Design
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door® -
Add Spoken Media to Your Marketing Strategy
“Spoken Media” is a name we’ll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content. Terri Trespicio is a spokesperson, successful podcaster, host of various shows – such as ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Add Spoken Media to Your Marketing Strategy
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door® -
Tell Your Story with PR Marketing
It’s perhaps more important than ever to do effective PR with your business. Search has become overly competitive and penalizes shortcuts. Paid media costs are skyrocketing. Brand mentions count as implied links, and if you’re a disruptor with a story, a killer placement or few can mean boots through the door. Hansa Bergwall runs Mira ... Read more
© MadPipe. All rights reserved.
Authored by: Daniel DiGriz
Original Post: Tell Your Story with PR Marketing
Original Blog: MadPipe
Original Site: MadPipe - Everything Flows to Your Door®